China Beauty Industry Insights

Revitalizing China’s Beauty Industry from its Roots

“After we’ve tried all of the various marketing strategies, what else can we do to grow our market and attract new customers?” Sang Jingmin, President of China Beauty Expo (CBE) posed this question at the 2016 Greater China Brand and Industry Summit. Since 2015, CBE has held the Chinese Cosmetics... Read more →

2018 Chinese Cosmetics Industry Outlook

During the last several years, China Beauty Expo has provided a strong bellweather for the direction of growth in China’s cosmetics industry. China Beauty Expo 2018 is already offering a peak at what’s in store for China’s beauty industry in 2018. China Beauty Expo’s COSMETECH Expo is the world’s largest... Read more →

A Boom Year for Make-up on the Horizon

Make-up products have lagged behind cosmetics as a distant second place contender in China’s beauty market. However, the rise of the post-90s generation consumer could signal that make-up is poised to take-off. Industry analysts have tracked steady double-digit growth in China’s make-up market. Qianzhan Industry Research Institute report on China’s... Read more →

CBE Exclusive: Li Xusen on Joint R&D as the Future of Packaging Materials Development

From retailers to distributors and brand owners, many players in the cosmetics industry have recognized the need for consumer-centric product strategies. In an increasingly competitive and crowded market, the true frontline in differentiation often comes down to packaging. After packaging exhibitor, EFA Packaging Industrial Co. Ltd (EFA) stood out in... Read more →

Bringing German Quality to China: Weckerle Cosmetics

Weckerle has made its name by bringing German quality to cosmetics machinery and cosmetics OEM production. Since 2009, the company’s China-based operations have led its push into Asia-Pacific markets. For the past seven years, Weckerle has progressively expanded its presence in Asia and is now poised for an exciting next... Read more →