China Beauty Industry Insights

Niche Categories with Great Potential in China’s Beauty Market

Niche categories are expected to be important growth drivers in China’s beauty market. In one clear example, Chinese consumers have already demonstrated a strong willingness to spend on infant-related beauty and personal care products. According to recent research from Mintel, China’s infant care market grew at a compound annual growth... Read more →

Reach China’s Booming Personal Care Market Through Salon Channels

Hair salons are becoming an increasingly effective entry point to China’s fast-growing personal care market. La Biosthetique, a premium French brand and leading skincare brand in Europe has used premium packaging and product quality to build awareness and strong sales volume through salons in Hong Kong and mainland China. On... Read more →

High-end Personal Care Products Take Off in China

China Beauty Expo is partnering with the world’s largest personal care product brands to showcase the latest personal care innovations as it launches the W7 High-end Personal Care Boutique Gallery at China Beauty Expo 2019 from 20-22 May 2019. Latest Make-up and Personal Care Product Trends In late August, the... Read more →

Will Oral Care Provide the Next Opening in China’s Personal Care Market?

Oral care has been a relatively low priority for Chinese consumers. Now, that may be about to change. According to a 2017 Forbes survey, the average Chinese consumer spent only $2.70 on oral care – sharply less than other major markets. But, Forbes also found that oral care education in... Read more →

Japanese Brands Target Asia Personal Care and Household Products Markets in 2018

According to a recently released report from Nikkei, Japanese brands are stepping up their efforts to capture Asia’s personal care and household product markets. Lion is expected to increase its Curel skincare product sales in Asia. Curel offers moisturizing products such as facial cleanser and shower gel. The brand plans... Read more →