China Beauty Industry Insights

Continuous Innovation Drives World Leadership in Composite Tubing: The Essel Story

Since it was founded in 1997, Essel (Guangzhou) Packaging has grown to become the world’s leading supplier of composite tubing. The company’s 20-year growth story has been fueled by a tireless commitment to innovation – innovation that has pushed its tubing and composite packaging products into a broad range of... Read more →

From the Olympics to the World Expo, How We Serve 100 Top Global Brands: Mingfeng Packaging

Since 1989, Dongguan-based Ming Feng Packaging has used its continuous investment in technical innovation and its “green-first” strategy to vault itself to the designated packaging supplier for the Olympics, World Expo, Guangzhou Asian Games and nearly 100 global brands. Ming Feng’s growth story and record of success that has won... Read more →

Cracking China’s Cosmetics Packaging Market: Learning from Baralan

The design of cosmetics packaging is the product’s first face and is important than ever in today’s battle for brand leadership in China. But China’s massive market opportunity has also attracted equally strong levels of competition – both from domestic players as well as international packaging peers. So, are global... Read more →