China Beauty Expo 2019 will run from May 20 to 22, 2019 at the Shanghai New International Expo Center. Covering 260,000 square meters, 27 exhibition halls and 50 VIP halls, the upcoming expo is expected to attract over 500,000 beauty professionals from around the world. But beyond the data, China Beauty Expo will bring a string of innovations to its 2019 event.
The 24th edition of China Beauty Expo will bring together more than 3,500 cosmetics companies from more than 40 countries and regions. These include leading suppliers of personal care, cosmetics, supply chain services, and professional beauty products. Top international players including L’Oreal, Shiseido, Procter & Gamble, Johnson & Johnson, and Unilever will be joined by leading local brands such as Shanghai Jahwa, Jala, Pechoin, Chicmax, Proya, UniAsia, Inoherb, Lovefun, Mingchen, COGI, Ousia, Avon, Filorga, and suppliers that include Intercos, Cosmax, Kolmar, Thai Ho Group, B kolor, Weckerle, Toly Group, Easycare, Symrise, DSM, BASF, and HCT Group.
China Beauty 2019 has seen a sharp rise in local brand strength with the number of emerging local brands almost reaching the that of established imported brands. Thailand will be the Country of Honor for China Beauty Expo 2019. China Beauty Expo will partner with top Thai brands such as Mistine, BSC, and Snail White to launch a series of events in honor of Thailand and build connections between Thailand and Southeast Asia and the Chinese beauty market.
China Beauty Expo also has added 10 more VIP themed halls to its expand its base of 17 major halls. On themed hall is billed as “Enter the New World” and focuses on high-end personal care, new retail, Japanese beauty care, special Japanese product categories, an European and American international group pavilion, high-end medical cosmetology, innovative packaging, direct sourcing, and raw materials. The themed halls cover raw materials, R&D, packaging, imported products, and retail models.
To create Hall W6, the “Entrance to New World” themed hall, China Beauty Expo teamed up
with WellShine to introduce a brand-new form of exhibition that marks a departure from traditional exhibition halls. The call combines IP, high technology, content, interactive experiences, pop-up stories, and live streaming by online celebrities to introduce viewers to the latest beauty trends.
China Beauty Expo is also showcasing the latest in omnichannel marketing and new retail. The expo is working with Taobao Live and Hot Mom College to launch a China Beauty Expo live streaming program that features more than 50 top live streamers and 200 hand-picked new beauty products.
2019, China Beauty Expo will continue to present nearly 100 forums covering R&D, product categories, marketing, and retail, sharing the latest trends and insights.
China Beauty Expo 2019 will include highlights such as the 9th China Cosmetics Retail Summit with the theme “Return to Value to Empower Retail” and the 5th World-China Cosmetic Technology Summit with the theme “International Technologies and Chinese Directions”. It will also host the International Cosmetic Aesthetic & Dermatology Forum with the theme “Bounds – Boundless”.
China Beauty Expo has invited opinion leaders from cosmetics, supply chain, and professional beauty care to discuss emerging trends in the beauty industry. This year, China Beauty Expo is expanding its international matchmaking events. In addition to helping international brands enter the China market, the expo is also launching the Imported Products Forum and Matchmaking Meeting to help push imported products into regional markets while helping Chinese distributors identify high quality products.
In 2019, China Beauty Expo has expanded its own omnichannel marketing efforts. In March, China Beauty Expo worked with media and e-commerce channels such as Cosmopolitan, Alimama, Tmall.HK, Rayli, Pretty Beauty, Mochamcn, 1688.com, Youzan, and C2CC to launch its star program for the beauty industry. The expo has also linked with media and online platforms like Wechat, Secoo.com, tv.sohu.com, Meiyou, wishang.com, yidianzixun, Yue Fashion from Shenzhen Satellite TV, Meituan Dianping, 138 New Media, and international partners such as WGSN and Centdegres to expand its visibility in the beauty industry.
China Beauty Expo also has expanded and upgrade its awards, including its Meiyi Awards, Meiyi Technology Awards, Zunsheng Award, and Yuerong Award. All shortlited candidates are evaluated against multiple criteria。 Meiyi Awards will partner with Alimama to release the Meiyi Awards White Paper for the first time, creating a ranking of products and brands based on consumer perceptions.
To increase the impact of the expo, China Beauty Expo is introducing the CBE Mini App that will enable visitors to pre-register, inquiry about sister events, exhibitors, brands, and factories, register for matchmaking, live streaming, and exhibition and industry news.
China Beauty Expo also is organizing the China Beauty Expo exhibition tour to showcase winners of the Meiyi Awards. Building on the China Cosmetics Retail Summit, China Beauty Expo reaches multiple regions across China with its roadshows. It will hold its Northwest China events in July, its Central Plains events in September, and its Southwest events in October. To serve the materials segment of the supply chain, China Beauty Expo is also planning the Guangzhou Cosmetics Industry Leaders’ Summit in November and Hangzhou International Innovative Packaging Forum in December.
China Beauty Expo has renewed its focus on Asia. It is organizing international buyers to make direct purchases at the expo. Continuing its theme of “Walk the World”, China Beauty Expo will introduce Chinese brands to international markets like Japan, South Korea, Thailand, Indonesia, Malaysia, France, Italy, and Germany.