China Beauty Industry Insights

China’s Cross-border E-commerce Purchases Continue to Soar

China’s volume of cross-border e-commerce purchases rose by nearly 40% in 2018. This marks the latest milestone in China’s demand for imported products purchased directly from overseas. By 2017, cross-border e-commerce channels already represented 13% of all imported consumer products in China. Rising volumes of directly imported products has also... Read more →

“Mini” – a New Beauty Brand Buzzword in China

“Mini” sized products are sweeping China’s consumer market. Mini-microwaves, mini washing machines, 500 gm rice packaging, 200 ml red wine bottles, and single-serving hotpots. “Mini” and single-serving product sizing has hit the beauty market. Beauty and skincare brands have progressively adding personalized sizing to boost product differentiation. China’s Singles Economy... Read more →

China Beauty Expo Boosts Focus on Packaging Innovation

Packaging matters. And, nowhere more than in the beauty industry. For many beauty brands, innovative packaging is an integral part of creating a cut-through beauty product. The global cosmetics packaging industry is expected to be worth more than $33 billion by 2024. Rising competition and diverse consumer needs are driving... Read more →