China Beauty Expo 2019 (CBE) will open in May with 280,000 square meters of exhibition space, 10,000 local and international brands, 100 summits and forums, and hundreds of thousands of beauty professionals from around the world. One of CBE’s three core exhibitions, CBE promises to connect buyers and sellers across the beauty industry supply chain.
Continued Boom in Imported Beauty Product Poised to Surpass Local Brands
2018 saw the continued rise in cosmetics imports in China. China Customs data indicates that the value of imported cosmetics topped RMB 60 billion during the first 11 months of 2018. This marked a 69.9% year-on-year increase. Mirroring this growth, CBE expects to see an unprecedented boom in imported brands during the coming year. International brands currently dominate 6 out of CBE’s 17 exhibition halls, including halls E2, E3, E4, E5 (International Pavilions) E7, (International Brands Hall), N5 (Japanese and Korean Fashion Hall), N8 (Special Japanese Categories), and E8 and E9 (Cross-border E-commerce Halls). Exhibitors include dealers, importers, manufacturers, brand owners, cross-border e-commerce platforms, and import incubators.
Thailand will be CBE 2019’s Country of Honor and host a special pavilion for Thailand inside Hall E7. Thai bands have exhibited at CBE since 2016. CBE 2018 featured Thai brands including Mistine, Snail White, Beauty Buffet, Babalah, Royal Vivskin, and Jula’s Herb.
Local Giants and Rising New Local Brands
CBE 2019 will feature more than 1,000 local brands, including Shanghai Jahwa, JALA, Pechoin, CHICMAX, UNIASIA Technology, DANZ, PROYA, INOHERB, LAF, Mingchen, Shanghai COGI, Carslan, Lanspur, QUTY, Houdy, Qingwa Wangzi, and Saky.
Local industry leaders will also use CBE to launch their newest products. For example, at CBE 2017, CHICMAX Group launched its Hanamino make-up brand. At CBE 2018, Jala Group launched its Spring and Summer lines.
Newer local cosmetics manufacturers will also use CBE as an opportunity to expand their reach. Local pharmaceutical companies are also taking advantage of the growth in China’s beauty market. Pharmaceutical exhibitors such as Pien Tze Huang, Mayinglong, Liangmianzhen, Ningbo Pharmaceutical, Huayimei, and Sinopharm will introduce their cosmetics offerings at CBE 2019.
The Future of Color Cosmetics
Since 2013, color cosmetics have grown to represent 8% of China’s market. In 2016, China’s color cosmetics segment was wort RMB 27.8 billion. The segment is expected to grow by 10.85% annually during the next five years to more than RMB 42 billion by 2020. The number of color cosmetics exhibitors rose by more than 60% at CBE 2018. Major skincare brands, such as Chando and Glamourflage, have also begun to expand their color cosmetics lines.
CBE 2019 will feature Maybelline, Max Factor, Carslan, Lansur, Vov, TONYMOLY from Korea, CANMAKE and LB from Japan, PF from America, Nouba from Italy, Cutepress from Thailand, and KM, a natural and organic make-up brand from New Zealand.
CBE 2019 will also launch “Artistic Color Cosmetics” to highlight the connection between color cosmetics through art. It will partner with leading brands from around the world to showcase the future of color cosmetics.
Innovation for a New World
“Innovation” is a perennial theme for CBE. According to Sang Ying, Executive Vice President of China Beauty Expo, “Because the market is constantly being disrupted by emerging innovations, and constant industrial changes and upgrades, CBE, as an influential resource sharing platform and powerful industry leader, must remain innovative. We must have the courage to reinvent ourselves and adapt to new changes.”
Highlighting this theme, CBE launched the concept of “Entry into a New World” at its China Cosmetic Leaders Summit in November, 2018. At CBE 2019, the themed hall, “New World” will showcase the latest industry innovations and provide a glimpse at the future of beauty. CBE has also teamed up with Shanghai New International Expo Center to create 8 semi-permanent VIP pavilions, including the Premium Personal Care Pavilion and Cross-Border E-commerce Pavilion. CBE also expand and improve its successful Beauty Avenue.
Forums Empower the Retail and Beauty Industry
CBE 2019 will also host more than 100 forums and sessions to share the latest breakthroughs and trends in the beauty industry. On May 19, 2019, the 9th China Cosmetics Retail Summit will open with the theme of “Focus on Value to Empower Retail”. This event will bring together cosmetics manufacturers and retailers from across China, Asia, and beyond to share best practices in the beauty retail industry.
On May 20, 2019, CBE will present the 11th MEIYI Awards to recognize the best products and companies in China’s beauty industry. The Top Product List for the Meiyi Awards is derived from high-performing products that are evaluated based on sales volume, online KOL recommendations, and online discussions. From this short-list of products, professional judges and online votes select the bests product for each product category based on technical and aesthetic merits. For the Top Fashion List for the Meiyi Awards, short-listed nominees are evaluated based on innovation and development potential.
Media: Multiple Platforms Maximize Coverage Across the Industry
In 2019, CBE will lead cosmetics companies to expand their global online marketing efforts and increase their level of online engagement. CBE will work with Alibaba, Tencent, JD, NetEase, Amazon, Xiaohongshu, VIP.com, and suning.com to enable buyers to place orders directly at the expo. In addition, CBE will promote coverage of its 2019 show through its Wechat account, Websites, Weibo account, official publications, trade media partners, fashion and financial media, mass media, as well as to industry experts, KOLs, and online celebrities.
Don’t miss this record-breaking beauty industry event! Pre-register today for China Beauty Expo 2019.