Medical cosmetology consumers represent only China’s market today. But soaring demand for a medical cosmetology products and services is expected to drive the market to $36 billion by 2020.
To meet this rising demand, the 2019 China Beauty Expo is creating a showcase specifically for top medical cosmetology brands within its International Premium Beauty Hall (Hall E10). The International Premium Beauty Hall is one of eight new pavilions at Asia’s leading beauty expo.
Building on its track record of introducing top quality, premium international brands, the China Beauty Expo (CBE) will continue to promote high-quality, safe medical cosmetology brands and suppliers. CBE remains committed to safeguarding the rights and interests of China’s consumers and supporting regulation in the medical cosmetology market.
CBE sees the International Premium Beauty Hall becoming at major trade forum for the medical cosmetology market. Data from the Zhongshang Industrial Research Institute’s recent report, 2018 Report on the Market Prospects for the China Medical Cosmetology Industry underscores this positive market outlook.
According to the report, China’s medical cosmetology market topped RMB 136.7 billion in 2017 and is expected to grow to RMB 250 billion by 2020. In developed markets like the US, Brazil, and South Korea, 10% of the population use some form of medical cosmetology. Meanwhile, China’s current usage is only around 2%, suggesting strong prospects for near-term growth.
The Growth in Micro Plastic Surgery
Micro-plastic surgery has become the fastest growing medical cosmetology category in China. Its quick recovery time, safety, painlessness, and efficacy make it an attractive choice for Chinese consumers. Micro-cosmetology originally focused on injections of filler materials such as botox, collagen, hyaluronic acide, and artecoll. The category has now expanded to include procedures and treatments that use small incisions that enable quick recovery. The category also includes optical cosmetology.
Younger Consumer Appeal
China’s medical cosmetology is still in its infancy and remains most popular among young women. Women under 25% represent 53% of all consumers. Women from 26 to 35 represent 43%.
Male Demand on the Rise
Although women still represent more than 80% of China’s medical cosmetology consumers, demand among men is on the rise. Male demand for these services is expected to become an important growth driver in the future.
Medical Cosmetology Concentrated in Urban Hubs
Most of China’s medical cosmetology purchases occur in Tier 1 cities and provincial capitals. The top ten markets for medical cosmetology are Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Wuhan, Changsha, Chongqing, and Chengdu.
Growth in Medical Cosmetology Hospitals
The number of medical centers providing medical cosmetology services in China remans small. In 2016, there were 275 beauty hospitals in China – a increase of 47 over the prior year. At the same time, plastic surgery hospitals grew to 62. The report predicts that there will be 350 beauty hospitals and 72 plastic surgery hospitals by the end of 2018.
China’s medical cosmetology industry remains highly fragmented. Service providers are divided into public plastic surgery hospitals and privately-run beauty hospitals. The plastic surgery departments of the public hospitals have 35% of the market and private, single center operators have 25%.
Medical Cosmetology Industry Drivers
Major drivers for China’s medical cosmetology industry include:
- Rising disposable income – 2017 per capital disposable income reached RMB 25,974, a 9% annual increase
- Aging population
- Large female population – 48.8% of China’s total population is female
- New medical cosmetology technology
- Limited ability for large service providers to expand further
- Growing demand for “asset-light” service models
- Technology and branding drives competition
- Early industry development suffered from lack of transparency
- Growth in Internet-based marketing channels like SoYoung,com promote transparency
- Emerging service chains and networks create more stable pricing
Visit China Beauty Expo 2019 to discover the latest trends and developments in China’s medical cosmetology market.