Zhou Bingfeng, General Manager of Shanghai LanMei Cosmetics Co. Ltd reflects on the history of the China Beauty Expo’s China International Nail and Eyelash Cultural Festival, and why it matters even more today.
“Actually, our original purpose for holding the China Beauty Expo (CBE) China International Nail and Eyelash Cultural Festival was very simple. We wanted to promote LanMei and our brand with the help of CBE…..However, the festival has grown to fulfil a vital duty and mission for the entire industry. Today, it’s really about the whole industry and not just our own company.”
Zhou Bingfeng, General Manager of Shanghai LanMei Cosmetics Co. Ltd
In 2013, to mark the 2nd anniversary of Shanghai LanMei Cosmetics, Mr. Zhou Bingfeng joined with CBE to organize the first CBE China International Nail and Eyelash Contest in collaboration with Fashion Nail magazine and the Korean International Eyelash Designers Association (IEDA). In 2014, the competition added beauty eyelashes on real models. In 2015, Zhou and CBE expanded the event to create the China International Nail and Eyelash Cultural Festival. This include exhibitions, competitions, forums, and social responsibility activities. The mission for the festival became: promoting the culture of beauty nail and eyelashes and raising awareness of the industry.
The following year, the fourth festival expanded its set of activities, forums, and themed events.
This year the event will be held at the No. 10 entrance of the J Section in Hall E5 at the intersection of the beauty eyelash and nail tattoo pavilion.
his year’s competition will be larger and more international, featuring more Japanese brands, experts and distinguished guests in combination with the Japan Country of Honor. This year’s event will also add eyelash products.
Themed activities will focus on the latest fashion and trend information. This year’s event will also offer free public activities, including free tooth whitening for up to 50 people.
Zhou also noted that, “Since the start of LanMei, I’ve seen rapid development in the industry and overall cosmetics consumption in China. We will continue promoting the culture of nails and eyelashes and increase awareness of innovation in the industry. We look forward to making the CBE China International Nail and Eyelash Cultural Festival a global event in our industry.”