China’s e-commerce revolution has launched it to the forefront of new retail strategies in the cosmetics industry. As China Beauty Expo’s China Cosmetics Retail Industry Summit enters its seventh year, this year’s upcoming event promises to bring together the thought leaders who are reshaping the way cosmetics are purchased.
Focus on a New Generation of Consumers
The 2018 summit will feature the theme, “Focus on a New Generation”. This year’s event will attract influential buyers from 10 Asian countries, leading retailers from China Beauty Expo’s Business Alliance coming from 300 cities and 31 provinces in China, agents, and industry experts.
Insights into Consumers’ Hearts
The video overview of Focus on New Gen: Summit Insights which has been released at the China Cosmetics Retail Industry Summit for three years has become a highlight of the event. The report provides in-depth knowledge and insight into the China cosmetics retail sector. This year’s event will release the latest edition of the video report Focus on New Gen: Insights on China’s New Cosmetics Products. At this year’s event, channel and representatives will provide an in-depth look at the success factors behind “heart-to-heart” products.
The Survey of Lost Customers from Chinese Retail Channels will also be released at the summit. Nielsen, Taobao, and other research firms will also use big data to discuss these “heart-to-heart” products and analyze products that are likely to appeal most to the new generation of consumers.
Discover “Heart-to-Heart” Products
Attracting consumers to offline retail channels and drawing attention to their core products has become a major challenge in China’s cosmetics industry. The summit will also feature representatives from international retailers, regional purchasers and specialty retailers. They will share a range of online- and offline retail case studies and strategies.
The summit will cover major marketing channels for reaching young consumers including pop-up stores, single brand stores, Wechat Apps, and live streaming platforms. The summit will include case studies, round-table discussions, and brand presentations. International retail and branding experts will share the latest insights on trends and retail innovations.
Don’t miss the 2018 China Cosmetics Retail Industry Summit and the 10-Nation Asian Retail Summit on May 21st at Kerry Hotel Pudong in Shanghai. Register today to attend China Beauty Expo and its retail summits.