Since its start in London in 1992, HCT Group has expanded beyond its leadership in packaging into areas like cosmetics formulation, brushes, displays, and design. In China the group has invested to stay one step ahead in China’s fast-growing market. In the run-up to China Beauty Expo 2018, we can see some of the initiatives that keep HCT at the forefront of its industry.
In China’s competitive, low-cost packaging industry, HCT has distinguished itself with a broad range of male mold products. It also customizes products, offering innovative designs to help them differentiate in a crowded market.
HCT has responded to China’s demand for increased utility and innovation with a range of new features. For example, HCT’s metal head has rapidly penetrated the skincare market. Many major cosmetics companies are using its frosted metal head for their eye cream products. To achieve these results, HCT invests heavily in innovation and R&D while it has built long-term relationships with top global brands. The company is now focusing on expanding its collaboration with more Chinese brands and deepening its involvement in China’s packaging sector.
China’s cosmetic sector has also seen recent growth in cross-over products. For example, KFC has promoted nail polish. Pizza Hut and Luzhou Old Cellar Spirits have sold perfume. And, Nongfu Spring Mineral Water has introduced a skin care product.
HCT is helping brands keep up with these cross-over product trends. The company notes, “Brands should invest in their own unique and innovative packaging. This will enable them to continuously create “hero products” and drive sales growth.” Customization is an important part of this innovation process. HCT finds, “the upfront investment is significant, but we can adjust the design and production process to launch new products each year. This reduces the cost of packaging and yields even greater benefits.”
Next month, HCT will be back at the China Beauty Expo for its fourth year, displaying its latest high-end metal products and innovative plastic packaging materials. According to the 2017 List of Top World Trade Fairs, China Beauty Expo has surpassed Cosmoprof in Italy to become the largest beauty show in the world. Covering 260,000 square meters, China Beauty Expo 2018 will include 17 large exhibition halls, over 50 small halls, 13,000 booths, over 3,500 cosmetics companies from 40 countries and regions around the world. Visitors will be able to find 10,000 Chinese and international brands, participate in nearly 100 events and forums, and mix with 500,000 industry peers.