Since 2016, China Beauty Expo has selected a leading country in the cosmetics industry as its “Country of Honor”. Country of Honor participates such as South Korea in 2016 and France 2017 have the opportunity to showcase their leading brands, technology, and latest beauty innovations. For 2018, China Beauty Expo has chosen Japan as its Country of Honor.
The Chinese government also underscored “technology, fashion, and quality” as three key themes for the development of China’s beauty sector. Japan’s breakthroughs in these three categories promise to make it a standout as this year’s China Beauty Expo (CBE) Country of Honor.
Japan Representatives Help Kick Off CBE 2018
On the morning of May 22nd, Shanghai’s Consulate General of Japan and the Shanghai Representative Office of the Japan External Trade Organization (JETRO) will join other Japanese representatives to help launch CBE 2018’s opening ceremony.
France helps open CBE 2017
China’s Belt and Road Initiative has heightened the focus on China among Japanese companies. Japan has remained aggressive in staying ahead of other countries in expanding ties in China.
According to Sang Ying, Secretary-General of CBE, as of January, CBE had established long-term partnerships with government and private organizations in nearly 40 countries and regions. So far, nearly 10,000 brands from these 40 countries and regions have confirmed that they’ll participate in CBE 2018.
Shiseido Will Lead Japan’s Record-breaking Participation
In November, a group of more than 250 representatives from Japan visited China, making it “the biggest economic mission to China in history,” according to Japanese media accounts.
Sang Jingmin, Chairman of CBE, also noted that China means more to Japan than just the Belt and Road Initiative, “China's post-1990 generation of young consumers account for more than 50%; their demand for products. Increase focus on high quality products, fashion, and technology give Japanese cosmetics an important advantage as China consumers spend more.”
Chinese brands such as Shiseido, Kao and other major players will be a focal point at CBE 2018 with Japan as the Country of Honor. More specialized Japanese brands such as Chenghe International CO., LTD., TONOIKE SHUZOUTEN CO., LTD., TOFU-MORITAYA CO., LTD, GEOL Chemical CO., LTD., Dr.Recella CO., LTD will also participate in the show. This year, groups of Japanese suppliers will exhibit together in N5 International Fashion Hall.
Product Matching Event Helps Channel Partners Select Japanese and Korean Products
Demand for imported beauty products has reached deep into China’s interior. In 2017, the CBE team visited Xinjiang, Qinghai, and Gansu and discovered a growing demand for fashionable, high quality imports among local distributors and retailers. CBE has built a network of alliances with online and offline retail channels across China.
During CBE 2018, CBE will organize a new product matching event that focuses on popular Japanese and Korean imported brands. CBE will also create opportunities for Japan’s top retailers to meet with Chinese channels and retail groups during its China Cosmetics Retail Summit.
“Though Chinese brands are starting to focus on technology, they are still at a disadvantage compared with Japanese brands.” Dr. Yang Jianzhong, President of the Japan-China Cosmetic Exchange Association, shared his concerns about the Chinese chemical and cosmetics market. CBE held its first industry value-chain summit in 2015 with the theme “Going Across the Peak” and launched a new era of quality management and technological advancement in China’s cosmetics industry. During CBE 2018, CBE is working with Dr. Yang Jianzhong to invite 25 top scientists. These include Dr. Yang, himself, a noted skincare expert, and Dr. Ronald Marks, a 38-year Shiseido veteran who specializes in anti-aging and skin whitening research. They will share their latest research results and trends in their respective fields as part of the scientists’ dialogue at CBE 2018.
Don’t this chance to meet top scientists in the cosmetics industry at CBE 2018. Register today!