The leading market research firm, Mintel, recently identified five global packaging trends that will shape the beauty market. Packaging will focus more on reducing waste. Packaging also needs to meet the needs of e-commerce purchasers. Consumers also are showing a growing preference for minimalist packaging design and messaging.
David Luttenberger, Global Packaging Director at Mintel, said, “2018 trends in packaging show that the challenges and opportunities such as e-commerce packaging and new plastic packaging will influence the packaging market for months and years to come. Packaging will effect manufacturers, brands, and retailers as well.”
In the age of “fast fashion”, product packaging has become as important as product quality. Packaging no longer just provides product protection, but has become part of the overall purchasing and promotion experience. These trends affect mold suppliers, packaging materials providers, and designers.
China Beauty Expo 2018, from May 22-24, 2018, will feature the latest packaging breakthroughs and designs from packaging material suppliers like Albea Group, HCT Group, Group Pochet, Westrock, Axilone, Shya Hsin, ELCOS, EFA, Qiaoyi, Jiaxing, Jinghua, Dejin, Shenghua, Liji, Wantong, Essel, Jinsheng, Yibei, Yingye, Hongtai, and Xianjunlong. At China Beauty Expo 2018, Hall N4 will showcase premium packaging styles, materials, and the latest packaging designs.
China Beauty Expo 2018 also will feature dozens of special events covering packaging and packaging trends, including “The New Era of Fusing Cosmetics Packaging,” “Premium Packaging Materials Design Seminar,” and “Press Conference for Plastic Materials Applications in the Cosmetics Industry.”
Register now for your free pass to China Beauty Expo 2018!.