Looking back on 2017, beauty industry insiders remember the excitement of China Beauty Expo 2017’s Hall N5. China Beauty Expo (CBE) has partnered with leading French design company, Frenzoon, to create a customized perfume gift. The customized scent, “New Era 2018”, will come in pink peppercorn, rose, and will be provided by Frenzoon, DHFF, and For Shine. “New Era 2018” is just one of the surprises awaiting visitors in China Beauty Expo 2018’s Hall N5.
Mr. Mathew, General Manager of French-based Frenzoon in China, released the "NEW ERA 2018" customized perfume at the China Cosmetics Industry Leaders Summit 2017.
CBE’s “Fashion Street” brought the latest fashion trends to Hall N5 of China Beauty Expo 2017. It included the International Perfume Museum en Grasse, and leading brands such as Maybelline, Lansur, Bleunuit, Firmenich, Demeter, Xiujuexi, Chando, and Mistine.
According to Sang Ying, Secretary General of CBE, China Beauty Expo 2018 will continue to work with Frenzoon to expand Fashion Street. In 2018, international brands and perfume companies will come together to create a Sensory Garden. The Country of Honor Japan and its leading brands, Shiseido and Kao, will organize a series of activities. Groups from Germany, Italy, France, and the UK will also organize activities. Live broadcasts from online celebrities are also planned for the 2018 event.
The Hall N5 Fashion Street’s Sensory Garden is likely to be a surprise winner at CBE 2018. This display of perfume innovation comes at a time when the global perfume market is expected to reach $45.6 billion, according to GIA. China and other Asia markets also offer huge potential. But perfume brands also are challenged by changing tastes and habits of younger consumers.
According to Claudia Bonfiglioli, International Marketing Director for CBE, Fashion Street in Hall N5 shows the ways that CBE is evolving to stay ahead of consumer trends. It provides a one-stop destination to connect with new beauty, perfume, and fashion brands.
What the Beauty Industry Is Saying About China Beauty Expo.....
Based on the success of the International Perfume Museum en Grasse display at China Beauty Expo 2017, it will return to China Beauty Expo 2018. The museum will show case perfumes and the history of perfumes from different angles, covering culture, society, and anthropology. Leading perfume companies including Firmenich, Demeter, Xiujuexi, and Chando will work with CBE to show case fresh and unique perfume experiences.
A Sneak Peek at 2018 Fashion Street.....
Visit CBE 2018 and discover N5 Fashion Street!