On October 12th, China Beauty Expo (CBE) made the second stop on its world tour in Taipei. Hundreds of beauty industry experts and brand leaders from both sides of the Taiwan strait met to discuss the Chinese beauty market.
Attendees at the CBE Taiwan Cosmetics Forum in Taiwan included Sang Jingmin, Chairman of China Beauty Expo; Sang Ying, General Secretary of China Beauty Expo; Dr. Lai Huey-Min from the Industrial Technology Research Institute; Fang Fen-mei, Trade Promotion Department Head for the Importers and Exporters Association of Taipei; Tsai Yao-yi, President of Taipei Cosmetics Industry Association; Jian Guangting, Vice President of China Health Care Association; Zhong Xingchun, President of Taiwan’s Cosmetics GMP Association; Wu Tie-cheng, Vice President of Vice President of Taiwan’s Cosmetics GMP Association and Chairman of Aromatic Enterprises Co. Ltd; Li Shen-xiu, General Manager of All Global International Exhibition Co; Song Mei-shi, Founder of Ten Art, and more than 100 brand leaders and members of Taiwanese media.
While Taiwan has a relatively mature cosmetics market, the CBE Taiwan Cosmetics Forum addressed key issues like awareness of Taiwan’s cosmetics industry and brands, trends in the mainland China cosmetics market, and impact of Taiwan cosmetics on the mainland market.
CBE’s Taipei event also answered some key questions about CBE….
What will Taiwan visitors find at CBE?
CBE Chairman, Sang Jingmin, underscored that China Beauty Expo is a bellweather for the overall China cosmetic market. He noted that show content and participants reflect the changes in mainland China’s retail environment, rising consumer expectations, and increased market segmentation. CBE not only enables Taiwan finished product suppliers to enter the mainland market, but also provides a growing platform for raw materials, formulations, packaging materials, machinery and equipment. CBE 2017 saw leading Taiwanese supply chain players such as Fengjia Biotechnology, Sanpuli Packaing Material, Pinmao Plastic Industry, Jiayou Plastic Hardware Electronics, and Wish-Tech International exhibit at the show.
To provide Taiwan suppliers with increased service and exposure, Sang Ying, CBE General Secretary, introduced the new innovative technology and materials pavilion at the upcoming CBE 2018. This new pavilion creates additional opportunities for bringing together the Asia-Pacific’s leading supply chain suppliers, opening new business opportunities, and sharing new innovations.
What do new policies mean to Taiwan cosmetics in the mainland market?
Six months after the pilot implementation of Pudong’s new policy on imported cosmetics, CBE’s Taipei event reviewed supplier experiences with these policies and tips for Taiwanese companies that want to take advantage of this opportunity.
Jian Guangting, Vice President of China Health Care Association, explained the differences between Pudong’s new policy and the existing licensing procedures. He pointed out that in addition to differences in scope, regional restrictions, duties, features, and timing, there is also a strict distinction between the applicants for the two programs. For Taiwanese companies seeking to enter the mainland market under Pudong’s new policy, Jian suggested that they apply to the Shanghai Port new products and trial products, reducing the go-to-market time by half. In parallel, they can still apply to Beijing under existing licensing procedures for established, higher volume products.
The New “3Cs” for Taiwanese companies in the mainland market
CBE 2017 brought together cosmetic suppliers from 34 countries and regions, offering tens of thousands of products, and more than 3,000 imported brands. Historically, Taiwanese suppliers have been well-represented among imported brands. The exhibition includes skin care products, facial masks, make-up, medical cosmetology, professional beauty care, hairdressing products, packaging materials, raw materials, machinery, and other categories. Some of the Taiwanese brands to join CBE 2017 included Dr. Morita, Cellina, Lily Young, Daianli, City Color, Beauty Bus, 1028, Oerlusquirrel, Coni, and Unitouch.
20-year mainland business veteran, Wu Tie-cheng, Chairman of Aromatic Enterprises and Vice President of Taiwan’s Cosmetics GMP Association, shared tips on how Taiwanese companies could strengthen their position and grow in the mainland market. Using Apple, Philips, HTC, and Foxconn as examples, he told the Taiwanese audience not to be afraid to serve their customers “door-to-door” not to be afraid of doing business with mainland China. Wu also recommended that the focus on the “3Cs”: Cluster, Cloud, and CBE. This means creating a well-rounded B2B2C system with a cloud platform and participating in CBE that covers the entire value chain. This enables suppliers to build cluster advantages and connect global resources.
Song Meichi, Founder and Chairman of Taiwan-based Ten Art represented the brand viewpoint, saying that CBE provides an opportunity for Taiwan brands to attract mainland consumers and become a force in the cosmetics market. Taiwanese brands should aggregate buyer resources to offer high-tech and fashionable products.
From market trends to competitive strategies and policy developments, the CBE Taiwan Cosmetics Forum brought CBE insights and energy to Taiwan’s beauty industry community.