Italian-based, Vetraco, has emerged as a world leader in automatic powder-pressing equipment. Since its founding in 1975, the company has produced a broad portfolio of automated manufacturing equipment, including powder pressing machines, powder mixing machines, mascara equipment, silicon lipstick and eyeliner production equipment, nail polish and perfume equipment, and printing and packing equipment. These products are now used by over 500 companies across more than 60 countries. In 2014, Vetraco expanded its China presence with the launch of its subsidiary, Vetraco Automatic Equipment (Shanghai) Co., Ltd.
Initially, Vetraco’s efforts to develop the Chinese market were hampered by a perception of “good quality, but high priced” equipment. However, the China’s boom in color cosmetics demand has led local Chinese manufacturers to move upmarket. Their push for higher quality has created a willingness to pay for premium quality equipment.
Guan Jiang, head of Vetraco Automatic Equipment (Shanghai) Co. Ltd, finds that Chinese manufacturers are increasingly willing to replace labor with machinery. A high quality machine’s cost can be amortized over decades, while labor costs are increasing quickly each year.
Automated production equipment also improves product quality consistency, and production speed. For example, one Vetraco mascara container cap assembly machine can assemble 3,600 containers per hour – or 1 per second, 1 million per month. Labor is only need to feeding and retrieving materials and packaging.
Vetraco selects high quality parts to assure high stability and low failure rates. Unlike manufacturers that build profitable after-sales maintenance and repair businesses, Vetraco provides free after sales services. “Production shutdowns and maintenance that results from a machine failure can cost a fortune. If there is a delivery delay due to maintenance, the losses can be even higher,” Guan Jiang adds.
However, since launching its local factory in China in 2014, Vetraco has been able to offer the same high quality, but locally produced equipment at a lower price. Guan says, “Core parts for our equipment are imported from Italy, while we source auxiliary parts locally. Costs of local parts and local assembly are lower, and we’re able to save on transportation and customs expenses. So, we can offer our equipment that fit local budgets.”
Customization is also a major trend in beauty equipment production, and Vetraco has been at the forefront of high-end customization. Vetraco works with clients to meet their specific production speed, automation level, and raw material selection needs. As Guan explains, “We have 42 years of experience. We’re able to use this to recommend solutions that can improve clients’ business.”
In other specialized areas such as medicine, Vetraco bases its solutions on a comprehensive understanding of a client’s needs For example, they worked with a client to develop a machine with no stainless steel or ceramics in order to manufacturer chemical reagents for hospitals. “Many of the requirements from our clients are things that we never expect. But we make every effort to meet their needs” Guan adds.
In addition, Vetraco has focused on sustainable development and environmental protection. This includes manufacturing equipment with renewable energy. The company has installed low-power parts and reduced direct and indirect emissions of carbon dioxide. Vetraco has been recognized for its initiatives with the highest accreditation from L’Oreal’s zero-carbon program.
Vetraco has exhibited at China Beauty Expo for more than 10 years. Join us at the 23rd China Beauty Expo (May 22-24, 2018) to see Vetraco’s latest breakthroughs.