Suppliers of make-up products, raw materials, packaging, and OEM/ODM service felt the impact of the beauty industry growth at China Beauty Expo 2017 (CBE). A recent report released by Qianzhan Industry Research Institute confirms that China’s make-up market has held steady double-digit annual growth since 2010. Only two months after the close of CBE’s May exhibition, 90% of the exhibitors at CBE Cosmetech, a themed exhibition for industry suppliers, had already renewed their contracts for the 2018 show and bookings for high-end packaging and cosmetics booths are also exceeding forecasts. So, what’s driving the demand for high-end packaging and cosmetics – demand that has lead CBE to create a dedicated hall (N4) for these products?
Influential International Visitors
During the 2017 CBE Exhibition, the show’s Hall N4 saw steady traffic from influence international visitors and professional buyers from ten Asian countries include Thailand and Malaysia. High-profile visitors to Hall N4 included Dario Ferrari, Global President of Intercos Group, Claudie Willemin, Technical Director of the Worldwide Applied Research Division of L’Oreal, Frederique Morizot, Director of Chanel’s Research Center, Martin Mikkelsen, CEO of Sontara, Emiko Takasu, President of Shiseido China Research Center, and Yeon Jaeho, General Manager of Amore Pacific (China) Research Center. CBE expects an even larger group of international buyers in 2018 as it grows its presence in Asia-Pacific region.
Although high-end packaging materials and processing equipment have long been dominated by international suppliers, China Beauty Expo 2017 saw international buyers shifting their attention to products made in China, particularly those incorporating smart technologies. High traffic at the show’s “Cosmetics Workshop” also reflected this growing interest.
Qianzhan’s report, Analysis of Market Demand and Investment in Makeup Products in China tracks a clear shift in consumer demand from middle-end and mass-market brands to high-end and luxury brands. These upmarket shifts in consumer demands are driving cosmetics manufacturers and packagers to respond with higher-end solutions.
Hall N4 in 2018
Early registrants for CBE 2018 Hall N4 reflect this upmarket shift. Suppliers like Nicholas Piramal India, Pochet, Heinz Glass, and premium packaging companies such as Der Jinn, EFA, Qiaoyi, Jinghua, Yihong, and Hongtai will be attending the upcoming show. A section of the hall dedicated to OEMs will include Woojungtech (Korea), Ismine (Taiwan), Ten Art (Taiwan), Partisty (Taiwan), Qili, Meizihe, and Huachuang. CBE’s Hall N4 has also created a section specifically for professional beauty equipment.
The show’s Hall N4 will also deliver cutting-edge insights on market demand with its Design Trends Exhibition and Future Factory. This area will feature the industry trendsetters across the cosmetics ecosystem, including design, raw materials, packaging, and finished products. The “Future Factory” will be the next generation of the 2017 “Cosmetics Workshop”. This section covers the entire production process from end-to-end, featuring technology from Holland, Italy, Germany, and China to give visitors a peak at how “smart” emerging factories can be.