China Beauty Industry Insights

A Boom Year for Make-up on the Horizon

Make-up products have lagged behind cosmetics as a distant second place contender in China’s beauty market. However, the rise of the post-90s generation consumer could signal that make-up is poised to take-off. Industry analysts have tracked steady double-digit growth in China’s make-up market. Qianzhan Industry Research Institute report on China’s... Read more →

Packaging? Make-up? Who Will Be the “Trendsetters” at China Beauty Expo 2018

Suppliers of make-up products, raw materials, packaging, and OEM/ODM service felt the impact of the beauty industry growth at China Beauty Expo 2017 (CBE). A recent report released by Qianzhan Industry Research Institute confirms that China’s make-up market has held steady double-digit annual growth since 2010. Only two months after... Read more →

CBE Trend Insights: Will China Continue to Buy Luxury Perfumes?

China Beauty Expo 2017 saw crowds flock to see its perfume exhibitors. Both local and international perfume brands enjoyed a sharp rise in interest. While consumer demand for fragrances seems to be on the upswing, consumer preferences are still polarized. Luxury brands and low-cost brands share the largest demand, while... Read more →

The Winners and Losers in Celebrity Marketing of Cosmetics in China

Cosmetics marketers in China have reaped rich rewards from the recent boom in celebrity marketing. According to the iResearch and Sina Weibo report, 2017 Insights on the Development of China’s Online Celebrity Economy, the number of online celebrities with a fan base exceeding 100,000 followers soared by 57.3% during the... Read more →

Xinjiang's Fashion Girl’s Takes Off in a Competitive Import Market

Fashion Girl Cosmetics has been a story of homegrown success. Founded in 2011, Xinjiang Fashion Girl Cosmetics has quickly grown to rank among China’s top 100 cosmetics retailers and among the top 3 in the Xinjiang market. In just three short years, the company grew its revenue from RMB 30... Read more →