Weckerle has made its name by bringing German quality to cosmetics machinery and cosmetics OEM production. Since 2009, the company’s China-based operations have led its push into Asia-Pacific markets. For the past seven years, Weckerle has progressively expanded its presence in Asia and is now poised for an exciting next phase of growth.
Weckerle created Weckerle (Hangzhou) Cosmetics Co.Ltd in 2009, putting its leading edge technology into production the following year. The company has grown the plant’s presence rapidly, supplying make-up products to 12 countries across the Asia-Pacific region.
Developing the China Market with One-Stop Service
Weckerle’s China operation is continuing to grow its presence in the local market. Currently, Weckerle (Hangzhou) operates 5 production lines with a staff of 80. Four of its lines use the company’s patented word-class technology. The factory joins, the company’s factories in six countries around the world. Weckerle’s distinct filling technology traces its roots to the 1970s. Since 2000, the company has expanded its business scope to include OEM/ODM cosmetics production with its R&D and filling technology experience.
Weckerle (Hangzhou) provides a full range of services including concept and formulation development, filling technology, and filling/assembly of finished products. Since formula customization has become increasingly important, Weckerle (Hangzhou) created an R&D team in 2016 to bring products to market faster.
Weckerle (Hangzhou) clients include global cosmetic brands and local brands. The company provides innovative products to directly sold brands, retail brands, private labeled brands, and online retailers. Chinese online retail has been one of the fastest growing market segments.
Rapid Customer Response Wins Marketshare
Across all of its business areas, Weckerle (Hangzhou) not only delivers top quality products, but also responds quickly to customers to shorten production times and accelerate time to market. Great demand for consumer customization and shorter product lifecycles means that Weckerle needs to help its clients respond faster.
Weckerle (Hangzhou) began with simple products and multinational clients. Between 2011 and 2016, the company’s Hangzhou plant achieved a compound annual growth rate of 55%. During the next several years, the company expects annual growth to remain at the 45% level, slowing slightly as the customer base shifts to Chinese local brands.
Trends in New Formulations and Technology
In 2017, Weckerle has stepped up its focus on the local China market. It is introducing a new mould-produced lip product formulation. Currently, China’s filing technology still lags behind that of Europe. But Chinese technology is catching up quickly. Weckerle sees future innovation reducing equipment costs, mould inputs, and accelerating production time.
Meet Weckerle at China Beauty Expo 2017
Weckerle will showcase its new formulation and design technology at the China Beauty Expo. Visit Weckerle and learn about its latest developments.