Mintel's India team brings us insights on India's booming baby care market. India’s baby care market saw considerable activity in 2016, with new companies entering the segment and existing players making headway into new sub-categories. This is not surprising considering India is home to close to 100 million babies (0-4 years), as per the latest census data.
A few examples of brands entering this space are:
Patanjali launching a range of Ayurvedic baby care products under the brand name Shishu
Dabur foraying into premium baby care products with Dabur Baby massage oils
The Himalaya Drug Company entering the personal grooming space with a focus on baby care
Hindustan Unilever launching the Baby Dove range of baby products
Some brands are also looking at mergers and acquisitions as a strategy to enter this category and build their current portfolio of products. The most recent deal between Reckitt Benckiser and Mead Johnson is one such example. Reckitt’s established antiseptic brand Dettol could very well provide a platform for Reckitt’s entry into the baby personal care category. For the full report, check out Mintel's analysis: https://goo.gl/vWIHH0