Today’s young Muslims are interested in fashion, grooming and beauty, and are poised to become an economic force to be reckoned with. As the Muslim population continues to grow, so does the development of the Halal beauty industry, but it’s not only these consumers that Halal products can appeal to.
Beauty and personal care consumers worldwide are increasingly taking a more holistic approach to their beauty regime, turning towards ‘all natural’ products that are free from unwanted chemicals. As consumers gain greater awareness of Halal beauty’s benefits, products carrying this certification will become particularly attractive to the global beauty market.
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