Since 1989, Dongguan-based Ming Feng Packaging has used its continuous investment in technical innovation and its “green-first” strategy to vault itself to the designated packaging supplier for the Olympics, World Expo, Guangzhou Asian Games and nearly 100 global brands. Ming Feng’s growth story and record of success that has won it clients like Estee Lauder, Chanel, Omega, Swarovski, Tissot, and Longines is built on a steady stream of investment in quality management, R&D, and packaging design, according to Chairman Lai Peiming.
Despite these achievements, Ming Feng is continuing to invest in expanding its scale and adding to its product capabilities. The company has announced plans to invest RMB 1 billion to build a packaging and printing industry park. In addition, Ming Feng will invest another RMB 400 million to build and expand its Hongmei bamboo plastic packaging production base. As the first dedicated packaging and printing industry park in Dongguan, Ming Feng’s packaging, printing, R&D, and manufacturing facilities will cover an area of 94,600 square meters and create annual capacity of 90 million units worth up to RMB 25 billion.
As it has grown, Ming Feng has developed and introduce a range of technology innovations to boost quality and efficiency. The company independently develop an automatic microwave tunnel drying sterilization technique that prevents mold and achieves the industry’s fastest drying efficiency. In addition, by using Kodak CTP technology, Ming Feng has been able to increase its output to 45 sheets per hour. The company’s plants also have been able to reduce waste and increase print quality by introducing Roland’s cold/hot seven-color press with coating lines. Ming Feng also operates fully automated laminating lines with capacities of 4,200 meters and hour enabling it to boost operating efficiency and reduce VOC emissions.
Ming Feng is also helping to elevate the industry to the next level. The company has participated in drafting and formulation of China’s national packaging and printing standards and has led or participated in 24 new technology R&D projects, producing some 81 patents.
Upgrading to Stay Ahead of “Green-first” Trends
As environmental priorities make their way deeper in the packaging industry, Ming Feng has actively promoted green packaging. This includes reducing energy consumption, increasing recyclable and biodegradable materials, recycling raw materials, and favoring energy-saving, non-toxic products. Specific areas of Ming Feng’s green packaging investment include the use of reusable, environmental protection in its patented designs, creation of multi-function packaging (e.g. storage and display), and reduction of packaging waste. The company has also focused its R&D on the creation of environmentally-friendly materials such as biomass composite materials that it developed with the Hunan University of Technology over a three-year period.
This new type of biomass environmental composite material use natural bamboo fiber as the main raw ingredient. By plasticizing the bamboo fiber plasticizing process, Ming Feng is able to produce biodegradable boxes, instead of existing solid wood or plastic boxes. This greatly reduces the use of plastic and solid wood while eliminating the risk of moth infestation or corrosion.
As Ming Feng chairman, Lai Peiming noted, “In the past, wood packaging products have used a lot of wood, and wood’s growth cycle is much longer than bamboo. Wood is difficult to recycle and is not environmentally-friendly. Green materials are becoming increasingly important to high-end luxury goods and handicraft customers. So, these boxes are not only made of green material, but they also improve a brand’s environmental image.”
New Materials Help Break Green Barriers in the US and Europe
Increasingly strict environmental standards are adding a new non-tariff barrier to international trade. Ming Feng’s proactive, “green-first” strategy positions it well to meet the rising environmental compliance standards of US and European markets.
Beyond its environmental leadership, Ming Feng continues to develop high-end packaging and printing designs and reap the advantages of lean production to stay at the forefront of the packaging industry.