China’s professional beauty market is pushing the trillion RMB level with broiling competition driving nearly 170,000 beauty outlets to shut their doors each year. From the local professional beauty practitioner to the top global suppliers, the entire professional beauty segment is facing an unprecedented wave of change and turmoil. China Beauty Expo (CBE) 2016 brought together more than 81,826 professional beauty buyers during its three-day event. For China Beauty Expo’s 2017 edition is introducing new features, structure, and recognition to add even more clarity to this fast-changing industry segment.
Industry Understanding and Exhibitor Quality Control Levels the Playing Field
CBE’s professional beauty show has introduced and enforces clear exhibitor guidelines to increase the level of integrity among its participants. The show requires all exhibitors to provide appropriate certification in three categories: business licenses, production licenses, and health permits. These measures help CBE to exclude shoddy products and illegal suppliers from the exhibition. CBE’s commitment to maintaining a structured and transparent trading environment reinforces the overall quality of its exhibitors by attracting and supporting higher quality suppliers in categories such as spa products, medical and aesthetic beauty products, nail, eyelash, and salon products.
Innovative and more Comprehensive B2B Platform
CBE is already seeing very strong interest in its 2017 professional beauty show. Renewal rates have already shown an increase of 20% of last year’s event. Brands that have already committed to join CBE’s May 23-25 show include: Xidai Xianrou, La Colline, MedSPA, Yavanna, Bitinger, Weierqin, Solep, Mytlife, Toplaser, V-Shape, Bitefu, E light, Henyr, Israel UltraShape, Ulthera Ultrasonic Knife, Eunsung, MT Stone Heater, Skinray, Biboting, Dimyth, Ruikf, Ivy, Bella, ODI, Maojielin Semi-permanent Mineral Pigment, Goochie, All-Lashe, Justnail, Lashlabs, Love Me, Cuccio, Thuya, Akzentz, Lash Belong, A Fulaixiu, Jinxiu New Classic Semi-permanent Makeup, Jutose, Little Ondine, Pluseye, Presto, Sunshine Dabe, JN, and Hanjia,
Three Special Exhibition Zones Expand in 2017
- Anti-Aging Trends Exhibit. Showcasing breakthrough anti-aging technology, products and projects from around the world.
- Premium Skincare and Beauty Equipment Exhibit. Showcasing the latest top-end skincare and beauty equipment products and innovations.
- Nail Art Fair. Displaying the latest products, trends, and technology in Asia’s hot manicure and eyelash markets.
New Categories Debuting at China Beauty Expo 2017
Taking its show experience to an even higher level in 2017, CBE is adding a range of new exhibition events, including: Global International Fragrance Conference, World Anti-aging Conference Shanghai Summit, Shanghai Hair Salon Festival, the CBE Beauty Industry Awards, and an expanded China International Nail and Eyelash Beauty Festival.
This year, the “Yu Rong Award” – “Discover the Best in You” competition will further expand covering more than 20 provinces and cities across China. Through its local CBE business service center and roadshows, CBE will dramatically expand its ability to serve China’s vast beauty industry. The 2017 “Yu Rong Award” competition will cover “Top 100 Enterprise Award”, “Top Employee Award” and “Best Customer Award” in its nationwide nomination and selection process.