China Beauty Expo 2018 is just around the corner. In May, China Beauty Expo (CBE) will continue its traditional of “sharing innovation from around the globe”. CBE is again pioneering new breakthroughs for the beauty industry. CBE 2018 will feature Japan as the Country of Honor. It will showcase the latest Japanese and Korean products in Hall N5’s International Fashion Hall, and Hall N6 will debut as the Innovative Technologies and Raw Materials Hall. But one of the must-see areas of CBE 2018 is Beauty Avenue.
Combination of Fashion, Customization and Place
CBE’s Beauty Avenue is carefully crafted by CBE and Centdegres, a leading French design firm. It features CBE’s red as its dominant color and uses modern fashion designs to present dynamic display spaces. Inside, visitors feel he excitement of a fashion show.
Immersive experiences have become important elements of new retail spaces during the past few years. CBE also is using these techniques to combine fashion, youthfulness and haute couture to enliven traditional exhibition features.
Location Draws a Crowd
Beauty Avenue is well-positioned across from the entrance of the South Hall of the Shanghai New International Expo Centre. This draws traffic as in enters the South Hall and lures visitors as the transfer to neighboring halls.
Apart from top designers, this year’s Beauty Avenue will also work with local online celebrities to appeal to younger consumers. It will include live Webcasts by KOLs (key opinion leaders) on make-up.
For exhibitors, Beauty Avenue offers a new set of business opportunities. Designed as a VIP exhibit area, it provides a range of opportunities to present and promote brands, showcase products, and engage new customers.
Powerhouses Work Together to Create Dynamic Displays
90% of the Beauty Avenue booths have already been booked by leading brands including OSM, Mingchen, Elle, Gadetin, Savol, Zhongshan Jiali, Chunyan, Happiness, Hanamino, Geonly, Beauty Secret, Easter Diamond Cosmetics, BioTruly, Pucui, Yachun, Bihuimei, LeUse, and Tendril Inquiry.
The Meiyi New Gallery, an eye-catching exhibit space, will also be included in Beauty Avenue at the entrance to the South Hall. Final winners of Meiyi Awards and Meiyi Technology Awards will be showcased in the Meiyi New Gallery.
China Beauty Expo 2018 will once again feature three major themes: beauty supplies, daily chemicals, and professional products. It covers 17 major halls and more than 50 smaller halls. The 17 major halls are organized by category. Beauty Avenue combines a range of categories including skincare, make-up, facial masks, and personal hygiene products.
Register for China Beauty Expo 2018. Don’t miss Beauty Avenue from May 22 to 24 in Shanghai!